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Keywords In Special Places |
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- Use the keyword in the title tag at least once, and possibly twice (or as a variation) if it makes sense and sounds good (this is subjective, but necessary). Try to keep the keyword as close to the beginning of the title tag as possible. More detail on title tags follows later in this section.
- Once in the H1 header tag of the page.
- At least 3X in the body copy on the page (sometimes a few more times if there's a lot of text cotent).You may find additional value in adding the keyword more than 3X, but in our experience, adding more instances of a term or phrase tends to have little to no impact on rankings.
- At least once in bold. You can use either the <strong> or <b> tag, as search engines consider them equivalent.
- At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic.
- Once in the URL. Additional rules for URLs and keywords are discussed later on in this section.
- At least once (sometimes 2X when it makes sense) in the meta description tag. Note that the meta description tag does NOT get used by the engines for rankings, but rather helps to attract click by searchers from the result page(as it is the "snippet" of text used by the search engines).
- Generally not in link anchor text on the page itself that points to other pages on your site or different domains.
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