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When a search is performed, the engine knows which pages to retrieve based on the words entered into the search box. Other data such as the order of the words spelling, punctuation, and capitalization of those terms provide additional information that the engines can use to help retrieve the right pages and rank them.
For obvious reasons, search engines measure the ways keywords are used on pages to help determine the "relevance" of a particular document to a query.One of hte best way to "optimize" a page's rankings is, therefore, to ensure that keywords are prominently used in titles, text, and meta data.
Website Keyword Suggestion Tool can be used to find or choose keywords relevant to your content.
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